MARCON 2016: International Marketing Conference

MARCON 2016: International Marketing Conference

MARCON 2016: International Marketing Conference

 Theme: Engagement in the Era of e-Marketing

Organized by

 Indian Institute of Management Calcutta, India

 IIM Calcutta, Kolkata, India

 December 22-24, 2016

Key Note Address:

Will be announced shortly. 


The discipline of marketing is in constant evolution, and the rise of digital media has added a definitive twist to the process. Digital revolution holds the promise of offering an augmented, value-added experience by allowing consumers to engage increasingly in defining and co-creating the experience they would like to indulge in. The social networked, technology-driven, always-on world of today has also made it possible for firms to know a great deal about consumers and be in better touch with them than ever before.The digital engagement processes have started to redefine the extant business models and processes, classical organizational charts and entrenched operations. Both B2C and B2B marketers are compelled to ideate and maintain a consistent focus on customer engagement to provide an outstanding brand experience. Companies have to innovate every day not only to keep their consumers engaged but also to empower and engage their employees to keep pace in this ruthless competitive world. It is about time we take a hard look at the engagement processes in the technology-driven marketplace of today.Some questions have emerged that warrant research attention by marketing scholars. How has the digital revolution changed the engagement process? Are we moving towards a data-driven marketing era? What will be the role of analytics in the modern marketing world? How is social media changing the employee-consumer engagement and impacting the brand building exercise? How are firms going to co-create value with consumers in a digital world? What does the digital revolution based engagement mean for academicians and the practitioners?


This conference aims to bring together and engage the thought-leaders and practitioners, from marketing and other social sciences to facilitate such a dialogue that would contribute to the process of taking a fresh perspective of the engagement process. The theme of the conference is therefore – Engagement in the Era of e-Marketing!

Name of the Speaker / Venue : .

Event Date and Time : 22-12-2016 12:12 am

2 years ago

By Ganesh

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