Upcoming Seminars

National Institute of Personnel Management (NIPM)6th Annual Greentech HR Conference & Awards 2016 Date : 2016-05-06

6th Annual Greentech HR Conference will be held on 6th & 7th May,2016 at Sahara Star Hotel, Mumbai (Near New Mumbai Domestic Airport).

The Programme details are available at www.greentech.org.

 

Workshop on 'SEO, Google Analytics, Content Marketing & Infographics ' on the 14 October at Bangalore, 25 October at Mumbai & 28 October 2017 at Delhi.

Workshop on 'SEO, Google Analytics, Content Marketing & Infographics ' on the 14 October at Bangalore, 25 October at Mumbai & 28 October 2017 at Delhi.

 

An excellent digital marketing campaign will have to put everything together and make it holistic – SEO, SEM, Social Media Marketing, Analytics, Content marketing etc.

Content is the soul of digital marketing and it has kept evolving over a period of time. Content is no longer considered to be boring text and images. Today it has expanded to new age content mechanism such as use of infographs and making viral video.

This workshop will focus on understanding Target audience, running branded campaigns Digital media campaign using SEO, SEM, Social Media Marketing, Analytics, Content marketing etc.

Search Engine & Analytics

Search Engine Marketing
SEO Audit
Search Engine Rankings
Search Engine Optimization (SEO)
SEO techniques – onsite and offsite
SEO rich content development
Keyword Analysis
Assessing Google Analytics
How to use Yoast SEO – WordPress plugin
Google Analytics

Overview on Google Analytics
How to install tracking code on Google Analytics
Understanding various variables in analytics
How to check real time traffic
How to check demographic factors
Checking user behaviours
Understanding goals and events
Understanding traffic sources
Content Marketing

Types of content
Modern ways of content management
How to create differentiated content for each platform
Participating in forums and conversation that matter
Fundamentals of viral video
Content ideation & Storytelling

How to make content that is different
Content that sells
Content for brand awareness
Learning how to make effective stories online
Designing and making creatives

Importance of design
Some beautiful templates
Using Canva and other softwares to make your own creatives
Making creatives for Social media
Making banner ads
Tools for non designer
Infographics

What is infographics
How to make infographics for free using free tools

For registration /detailed brochure, please visit https://princetonacademy.in/or contact register@princetonacademy.co.in/ manu.khanna@princetonacademy.co.in

 

10 months ago

By Manu


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